Joshua Tree

Joshua Tree – New York

Joshua Tree is a very popular Restaurant – Bar – Grille – Whatever combination on New York Cities Midtown West. When we went to build this site we realized that we not only needed to stand out from other Joshua Tree bars (there is apparently a JT bar in every city in the world as well as another right in NYC!), but that we needed to be reachable to people simply searching for ‘Joshua Tree’ as most people we asked would neglect to include the words ‘New York’ or ‘Bar’. This made Search Engine Optimization extremely important. For this reason we decided to go with an HTML/CSS design with JavaScript used throughout to make the experience feel more ‘flash-like’.

Our other focus with the site was to keep the content centralized on the page so that visitors didn’t need to waste there time scrolling around the page trying to find what they are looking for. With a bar or restaurant people don’t need a ton of information, they need a very specific set of facts and plenty of pictures to get a feel for the environment. To this end we kept the content portion of the site contained, and used different headers on every page to give the visitor a rich feel for Joshua Tree’s Environment.